"No Means No... Until It Means Yes"

The nag factor, which we were talking about in class, reminds me a lot of the "Merchants of Cool," all except for these marketers are aiming much lower... at children.

It is an easy market, but I think it is very twisted. These companies are targeting children, an age group that hardly understands the effects of the advertising companies. They aren't telling kids to buy their products, they are telling kids that they won't fit in unless they buy the products. It becomes much more manipulative in that sense.

Now their are sources available to parents to help them understand and deal with this sort of advertising. For example, "Commercial Alert" has come out with a webpage designed to help parents fight the nag factor. Here is the link:

http://www.commercialalert.org/news/archive/2008/03/kid-targeted-ad-deal-counts-on-nag-factor">